A major editorial project exploring how zero emission targets can be achieved has been rolled out across News Corp Australia publications.
The print and multimedia special covered the opportunities and costs of the transition to a new cleaner economy, with expert analysis on climate change and its likely impact and costs.
Executive Chairman of News Corp Australasia, Michael Miller, said the project informed readers and viewers about the key environmental issues of our time.
He said the initiative was a brainchild of senior editors across the country who met in early 2021.
“They prioritised a major editorial project to inform Australians about the key environmental and climate issues, and the options Australia and Australians would need to consider in order to reach a zero emissions target,” he said.
Mr Miller said caring for the environment was a “national priority” and people wanted to know “more about how their choices can help make the planet a better, greener place”.
“This is a conversation which Australia needs to have,” he said.
Mission Zero ran across major mastheads across the country in the leadup to the UN Climate Change Conference in Glasgow in November, 2021.
Mr Miller reiterated News Corp Australia’s support for a global net zero greenhouse gas emissions target by 2050 when he unveiled the project.
He said Mission Zero was aimed at hearing a “diverse range of perspectives”, including from policy and law makers, scientists, academics, business leaders and union leaders.
The project included ideas and initiatives from Australians and local industries in order to ensure families survived and thrived in the new economy.
The term “net zero” refers to a balance between the amount of greenhouse gas produced and the amount that is removed from the atmosphere through reduction methods.
It is also referred to as being carbon neutral.
Experts say this will help limit dangerous temperature rises across the globe.